Blogger Matthew Lawrence is a principal with Birmingham Royal Ballet... and writer of a diary for Ballet.co and now DanceTabs.
Link to earlier blogs.
Under are the articles written for DanceTabs.
Matthew Lawrence Blog – The Brand: Ballet. What Does This Invoke?
Take a test group of regular ‘Brits’ and show them a card with an apple computer emblem and, like a psychologist delving deep into their subconscious, ask them what comes to mind; Steve Jobs, iphone, ipad, creative, successful – they’d probably say. Now flash a card with ‘Ballet’ written on it.
